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September 17, 2004

targeted marketing gone very, very weird

So, when I created my YahooGroup, I had to select a category, and I think I ended up selecting "Celebrities: Women." (I know I'm not a celebrity, but there wasn't a category for "fiction writer pinup girls").

Yahoo, of course, makes money by feeding targeted advertising to people visiting particular groups. So you might expect to see ads on my group having to do with female celebrities. Instead, they seem to just be feeding ads that have the keyword "female."

So, along with an ad for an interracial dating site, they put this ad on my group page:

Have a Baby Girl: GenSelect is the only scientifically validated kit, developed by a team of physicians, to harness clinically proven factors which effectively allow you to determine the gender of your baby.

I'm not sure that this is a strong interest among visitors to my group. Is the idea "I like Jen so much I'd like to have a baby girl who will someday grow up to be like her"? Or "I want to breed with Jen! In a very specific manner!"

Yeah, either way, that's fucked up.

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