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October 17, 2004

MLB, call me!

This evening I checked into MLB.com a couple of times to catch the score of game 3, and then discovered somewhere in the eighth inning that I could actually watch the game for free online via the "Fox Diamond Cam."

I'm not sure why a paid feature suddenly became free, but it was kind of cool. Most of my friends are Sox fans (many Dartmouth grads settle in Boston, the nearest major city to the college), and there's something melancholy about knowing that everyone you know is bummed this evening (as no team has ever emerged from a 3-0 deficit in the postseason).

I commented earlier on this blog that the Yankees playing the Red Sox at the same time as the Presidential debates is almost too much excitement for our entire society. This has prompted me to note that, in the current election, young single women have been touted as the hot new voting demographic, perhaps even where savvy political organizers might find those elusive, near-mythical swing voters.

I suppose it's nice to be courted by politicos, but, I mean, I was going to vote anyway. No one, however, has recognized young single women as a hot baseball-watching demographic. I could use some fan service. I feel that MLB.com is not catering to my needs.

I think MLB.com should hire me to market the site to trendy young women. I think I'd do a great job segmenting the potential market -- for instance, women in business school: very interested in statistics, already comfortable in competitive, male-dominated environments, able to afford box seats. I would form relationships with local chapters of the National Association of Women Business Owners and get them special reserved seating areas in which handsome young vendors would sell Godiva ice cream by the half-pint.

Certainly, I'd have my detractors, but honestly, is selling Luna bars at the concessions stand really going to kill anyone?

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