our product is greater than or equal to yours -- plus, it makes a special right triangle!

Today on the highway I saw two different billboards in the same stretch of road that employed a greater-than or less-than sign.

I'm not sure how much of the adult population really remembers the < and > symbols, so I find this somewhat questionable advertising in a society that writes its newspapers on a fourth-grade reading level.

The first billboard had a picture of a new model of car, and then a greater-than sign, and then the word "expectations." It was kind of lame; I don't remember the car at all.

The other billboard was one of those Citibank ads with the cute sayings. It said "spend < earn". That's not bad.