The DVD cover reads "Why be John Malkovich when you can be Ron Jeremy?"

An ad in today's am New York informs the reader that he can "Meet Ron Jeremy!" at the Virgin Megastore today from 5-7. And then, in what I'm sure was much-deliberated wording, the ad says that Mr. Jeremy will ONLY be signing copies of "Being Ron Jeremy." As in, "don't bring your nasty-ass old porn into our store."