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June 22, 2005

let's not even get started with the "fish and chip" shop

In Ft. Greene today, I saw a truck drive by with lots of Spanish phraseology painted on it, and one English heading:

CHRISTIAN DRUGS

rehabilitation center

In between the "Christian Drugs" and the subsequent explanation was a big logo, leading one to think that perhaps the truck is delivering Christian drugs somewhere (whatever those might be).

Of course, the "drugs" versus "drug" grammar issue here is one frequently seen in the business signage of non-native English speakers who have not grasped that the "drug" in "drug rehab" is being used as an adjective, and thus does not mean only one drug, as opposed to many.

So we get the "Nails Salon" and the "Flowers Shop," each of which makes sense in its own way -- of course they paint all your nails, and sell you many flowers at once.

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2 Comments:

Blogger Megalosaurus Rudezilla said...

Have you seen the truck that advertises (and probably delivers) Ranchero Cheese? It's missing letters, rendering the slogan "HERO CHEESE." I keep picturing caped cheese fighting for justice and performing feats of derring-do.

12:35 PM  
Blogger JenIsFamous said...

Hero cheese!!! Better than being a cheese hero? Hmmn, unclear.

3:21 PM  

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