American Apparel wants to dress you in unhemmed sacks of jersey

As previously mentioned on the blog, I'm making Jenisfamous t-shirts. American Apparel told me I didn't qualify for a wholesale account, but screw them -- I bought a bunch of t-shirts on the street in East Harlem, retail, for less than AA wants wholesale. I think the "MADE IN JORDAN" tags add a little extra style.

I actually went into an American Apparel store and tried a couple things on yesterday -- like a terrycloth "romper" and a "one-piece halter" and even a "matte jersey unitard." What does a grown woman need with a unitard? I don't know, but I saw something else (a bathing suit) that looked nice, so I grabbed some crazy shit to try on while I was in the dressing room. And, guess what? All of it looks like ass.

Maybe it's my own personal deficiencies -- sure, go for the cheap insults -- but I think AA is perpetuating a particularly vicious brand of women-must-look-like-we-say.

Their prevailing aesthetic (most of the photos on their website look much more normal than the ads they run in New York) is sort of greasy, ethnically ambuiguous junkie-chic. As in, you're supposed to be extremely thin and tanned -- but without caring how you look, or having to tan. Like, see we look great, even though we are unwashed, which means we look this great naturally. Even if you wash yourself, you will look like ass in a terrycloth romper, because anyone over seven pretty much does.

Extra fun -- here is the bathing suit that looks like ass (even on the model).

If you click the plus-sign "click for detail" button, you get what is apparently a close-up of the fabric -- over the model's belly bump! Hideous!

This suit is so poorly designed it looks like it came from some FIT freshman intro class. Just two more years to an associate degree, honey!