targeted marketing

I searched walmart.com for a "beach umbrella," and the site took me directly to Bette Midler's "Broken Blossoms" album, presumably because she was once in "Beaches."

Maybe next time I search Freshdirect for "tomato sauce," it can try to sell me a copy of "Beetlejuice," since Winona Ryder was once in "Fried Green Tomatoes."