a malicious battle of the sexes need not be waged by consumers of low-end fashions

In one day in East Harlem I saw, in a store window, a shirt that said:

Babe
In
Total
Control of
Her boy

...which isn't even a good acronym, and then a scruffy guy swaggering down the street, illegal open-container in hand, wearing a t-shirt that said:

I lie to girls.

Did I miss an announcement for the "Crappiest Personality Ever" Pageant?