is it still exploitation if they only "need" the money for beer?

There is a now a Guys Gone Wild. Alas, I wasn't attracted to drunken fratboys when I was in college, and I'm not attracted to them now, although paying boys from Mobile, Alabama to pose naked together in cowboy hats in a little Brokeback homage is more than a little funny.

Update: Carolyn writes: I hate that the movie about gay cowboys is called “Brokeback Mountain.” I mean – the cowboy thing pushes the gay thing way over the top as it is. Riding stallions – getting saddle sores – why not just call it “Dick in the Ass Hill” for Christ's sake? While you’re at it, Ang Lee, why not make a lesbian cooking show called “Sweet Pussy Pie?”