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December 11, 2006

wild hyperbole in advertising

My Brilliant Brunette shampoo claims that it: "adds amazing luster for infinite, mirror-like shine."

Um ... no shampoo can do that. Nor would any rational person expect it to. There is no such thing as infinite shine. If there were, would it not therefore reflect an infinite amount of light (or at least 100% of the available light), thus making your hair equivalent to staring directly at the sun? Might you not incur some criminal liability for this?

If your hair actually functioned as a mirror, people would always be staring at the back of your head. It would be even worse if you had bangs.

4 Comments:

Anonymous Anonymous said...

Yeah, but Brilliant Blonde also doesn't do what it's supposed to. And at least yours doesn't come only in suppository form.

3:28 PM  
Blogger Zombiehellmonkey said...

Haha, that's hilarious!

1:58 AM  
Blogger Carolyn said...

I posted about this, too. But now I've switched to the Pantene version - sooooo much better! They call theirs "Smarty Pants Brown."

12:00 PM  
Anonymous Matt Penn said...

As long as it's not called Underpants Brown, you have no worries!

7:57 PM  

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