Williamsburg: SO COOL YOU NEED TO FASTEN YOUR SEAT BELT
This is what it looks like when a neighborhood jumps the shark, takes a swim around the block, and jumps the shark a second time, just for kicks.
"Boss, I was wondering -- how can we convince yuppie condo buyers that Williamsburg is just as 'edgy' as ever?"
"People will believe anything if you write it in all caps. How about an ad campaign?"
"Sure, but the kids like things that look 'indie.' How about we just print up some flyers on a nice goldenrod stock and drop them on the floor in the lobby of the Bedford Avenue Mini-Mall?"
"Great idea, Jones! Always a thinker. What should the ad say?"
"Well, it needs to express that we are fun, sexy, and informative all at the same time."
"Why not just write that, then? In block letters?
"Who needs an ad agency -- we're on fire!"
"What about the rest?"
"Maybe an image of some totally rad young people in leather jackets and shades."
"Wasn't that more the eighties?"
"Don't you miss Richard Marx?"
"By God, Jones, I do. I do."
"So maybe for the rest of the text, I'll just rip off an anti-smoking P.S.A. from 1985. FASTEN YOUR SEAT BELT OR YOU'LL JUMP UP AND START DANCING."
"Jones, you are just what the Williamsburg real estate community needs here in the 'hood."
"I CAN'T STOP DANCING. ALL YOUR BASE ARE BELONG TO US."
posted by JenIsFamous at 1/01/2007 11:04:00 AM
2 Comments:
I checked out the site and it has a little gif of a girl sillouette booty-dancing. I guess that's the sexy part?
Actually, that's a lot better than the apartment ads one sees in DC where the development has some name involving the sun, energy, or both, and they have these young, attractive people wearing hip clothing looking off in weird directions because, I guess, they're trying to send the message that, "if you live here, you'll be too cool to be in apartment commercials."
Which is funny, because DC is one of the least cool places I know of.
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