Dumbest Ad Campaign EVER
I saw a poster-sized ad in Chelsea that featured a close-up face of an attractive man, over which was written:
I RISK, THEREFORE I AM
Now, for those of you not in New York, Chelsea is totally full of public service announcement ads about HIV testing and avoiding crystal meth. And now ... an ad for bareback sex? What? Who would even place such an ad? (On the internet, with a phone number, sure. But on the side of a public phone kiosk, advocating the practice in general?)
I noted the URL and visited when I got home, findtheupside.com -- a "leading insurance broker and strategic risk advisor." They have 47 of the industry's top 150 "power brokers" as designated by Risk and Insurance magazine!
Er ... that was a business-to-business ad? Really? "I risk, therefore I am" on the face of a male model, in Chelsea?
That even makes your other slogan, "What's Your Upside?" sound a little dirty now, doesn't it?
Maybe their advertising "worked," in the sense that I went to their website and now am blogging about it. Ooh, success! I am blogging about how, instead of advertising to corporate decisionmakers, you appear to be advertising AIDS to the gay glamorati.
Dear Marsh, here are some suggestions for future ad campaigns:
FIND THE UPSIDE OF RISK!
RISK MAKES YOU THIN
Note: Please fire your ad agency. Immediately.
Now, for those of you not in New York, Chelsea is totally full of public service announcement ads about HIV testing and avoiding crystal meth. And now ... an ad for bareback sex? What? Who would even place such an ad? (On the internet, with a phone number, sure. But on the side of a public phone kiosk, advocating the practice in general?)
I noted the URL and visited when I got home, findtheupside.com -- a "leading insurance broker and strategic risk advisor." They have 47 of the industry's top 150 "power brokers" as designated by Risk and Insurance magazine!
Er ... that was a business-to-business ad? Really? "I risk, therefore I am" on the face of a male model, in Chelsea?
That even makes your other slogan, "What's Your Upside?" sound a little dirty now, doesn't it?
Maybe their advertising "worked," in the sense that I went to their website and now am blogging about it. Ooh, success! I am blogging about how, instead of advertising to corporate decisionmakers, you appear to be advertising AIDS to the gay glamorati.
Dear Marsh, here are some suggestions for future ad campaigns:
FIND THE UPSIDE OF RISK!
RISK MAKES YOU THINNote: Please fire your ad agency. Immediately.
Labels: advertising
posted by JenIsFamous at 5/01/2007 01:43:00 PM
2 Comments:
Not to mention, isn't the very notion of risk undermined when you buy insurance? How much are you really risking, tough guy?
I'm a little (ok, a lot)late to comment here, but hey, I live in the suburbs with kids and dont get around much these days...
Anyway, I just noticed the Marsh ads on a Metronorth commute this week and immediately thought it was an anti-aids public service announcement myself. I mean, c'mon -- the headline was something about "risk and you shall receive"! Talk about risk, this is one risky ad campaign. Perhaps the goal is just to get talked about, or perhaps the particular ad I saw was the worst of the bunch.
Anyway, I googled because I assumed this had to have made news somewhere, and was gratified to see your post.
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