The Six Foot Heroes

I see signs all over New York, placed on delis of all stripes, offering:

SIX FOOT HEROES
...and that always makes me smile, even though I know they're talking about party sandwiches.

I decided if I were a guy in a band (well, a relatively tall guy in a band), I'd name the band The Six Foot Heroes, and then I'd print up stickers that said nothing except "New Album!"

And then, of course, everyone in the band would run around town sticking the stickers on the pre-existing SIX FOOT HEROES signs.

For those who knew the band, the marketing campaign would be omnipresent! But for deli owners, the vandalism would be small and baffling enough that it wouldn't be an urgent matter to scrape off those stickers.