the wisdom of our Greek philosophical forebears versus the folly of Enlightenment discourse, as played out in store advertising

Next time I see a business advertising "UNDER NEW MANAGEMENT," I am going to stop in and demand a detailed reckoning of everything the old management did wrong.

Seriously, was I eating hair and rat poison that whole time? Was I contributing to the exploitation of workers? Or was the old management kind but inept, leading to its hostile takeover by more exploitative managers?

Notice the sign never says "UNDER BETTER MANAGEMENT." The sign simply relies on the modernist assumption that new = improved. This is not always so. Remember that time Mommy replaced Daddy with "new" Daddy? You probably didn't enjoy being "under new management."

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