wild hyperbole in advertising
December 11, 2006
My Brilliant Brunette shampoo claims that it: “adds amazing luster for infinite, mirror-like shine.”
Um … no shampoo can do that. Nor would any rational person expect it to. There is no such thing as infinite shine. If there were, would it not therefore reflect an infinite amount of light (or at least 100% of the available light), thus making your hair equivalent to staring directly at the sun? Might you not incur some criminal liability for this?
If your hair actually functioned as a mirror, people would always be staring at the back of your head. It would be even worse if you had bangs.
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Yeah, but Brilliant Blonde also doesn’t do what it’s supposed to. And at least yours doesn’t come only in suppository form.
Haha, that’s hilarious!
I posted about this, too. But now I’ve switched to the Pantene version – sooooo much better! They call theirs “Smarty Pants Brown.”
As long as it’s not called Underpants Brown, you have no worries!