I Would Never Endorse Taster’s Choice

April 21, 2009

I was coming home from my show, a little tipsy, when I opened a magazine and saw this ad:

nescafe.jpg

(I saw a paper version, of course, but fortunately the same image was online, so I screenshotted it for you).

And my immediate thought was: What the fuck am I doing in a Taster’s Choice ad?!

I don’t remember getting paid for this. I’m not sure I even agree with the apostrophe: Taster’s Choice? You only bothered to get one taster to do the choosing? Maybe that’s the problem with your product.

I’m reminded of the time a college friend emailed me to ask if the woman third from the left was me:

woman-urinal-mural.jpg

It isn’t, but I actually wasn’t sure for a minute or two. Around 2004, I did photoshoots with a number of photographers for which I signed releases that said the photos could be used for commercial purposes, so it’s possible I could pop up someplace, advertising something. “Jennifer Dziura liked this product when she was in her early twenties. Now, not so much.”

Now that I think about it, instant coffee and urinals are a highly apropos product endorsement match.

Update: Thanks to Andrés for digging up this article about a man whose face was used on Taster’s Choice packaging without his permission.

Posted by jen | Filed Under Jen says, advertising, grammar 

Comments

One Response to “I Would Never Endorse Taster’s Choice”

  1. Kenny on May 2nd, 2009 2:05 pm

    When I was living in LA I never had cable. When I came home to Virginia, I found out all my friends were endorsing everything from Arby’s to an oral nicotine-mint spray.

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